“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin

In today's crowded marketplace, it's easy for a product or service to get lost in the noise.

According to marketing guru Seth Godin, the key to standing out and grabbing people's attention is to be a purple cow. In other words, to be remarkable.

In his book, "Purple Cow: Transform Your Business by Being Remarkable," Godin outlines the principles of a purple cow marketing strategy.

The idea is simple: create something that's truly unique and innovative, something that people will talk about and remember.

Here are some of the key principles:

Differentiation is key In a world where there are so many options, it's essential to stand out. If you're just like everyone else, you'll be invisible. Instead, find a way to differentiate yourself from the competition.

What makes you unique?

What can you offer that nobody else can?

Be remarkable Being different isn't enough. You need to be remarkable.

That means doing something that's so amazing, so unexpected, or so innovative that people can't help but talk about it. Think of the iPod, which revolutionized the music industry, or the Tesla electric car, which has disrupted the automotive industry.

Embrace risk Creating something truly remarkable involves taking risks. You can't play it safe and expect to make a big impact. You need to be willing to try something new, to take a chance on an idea that might fail. But when it works, the rewards can be enormous. Focus on early adopters When you're trying to launch a new product or service, it's tempting to try to appeal to everyone. But that's a mistake. Instead, focus on the early adopters - the people who are most likely to try something new and spread the word. They'll be your biggest advocates, and they'll help you build momentum.

Continuously innovate Being a purple cow isn't a one-time thing. You need to continuously innovate and find new ways to stand out. That means staying ahead of the curve, anticipating trends, and constantly experimenting with new ideas. In conclusion, the principle of a purple cow marketing strategy is all about being remarkable. By differentiating yourself from the competition, taking risks, focusing on early adopters, and continuously innovating, you can create something that truly stands out in the crowded marketplace. It's not easy, but if you're willing to put in the work, the rewards can be enormous.